Made to Travel

Everyone has booked a trip on Expedia. But no know knew what it stood for. So we launched a new brand platform to give it more meaning.

Inside each of us, there’s a traveler. It’s our nature as humans. We were meant to go. We’re Made to Travel

Our OOH and digital video campaign was translated into 10 languages and launched in 12 countries

Team

My role: Associate Creative Director / Copywriter

Agency: Expedia in-house

Collaborator: Nico Cortinove (ACD Art Director)

Creative Directors: Bruno Barbieri & Diogo de Souza Valim

ECDs: Mike McCommon & Alyssa Georg

VP Creative: Kevin Tenglin & Luke Harris

My role: Associate Creative Director / Copywriter

Partner: Nico Cortinove