Super Abuelita

Travel is cheaper when you bundle a flight and hotel with Expedia. To bring this savings message to life, we didn’t mention deals or prices.

Instead we brought a use case to life, telling the story of a big family headed by larger-than-life matriarch. The only way they can convince their abuelita to take a break is to book a trip to a faraway resort, which is made possible by Expedia.

Almost everyone has this one thing in common: an iconic grandma.

Team

My role: Associate Creative Director / Copywriter

Agency: Expedia in-house

Partner: Nico Cortinove (ACD Art Director)

Creative Directors: Bruno Barbieri & Diogo de Souza Valim

ECDs: Mike McCommon & Alyssa Georg

VP Creative: Kevin Tenglin & Luke Harris                     

Director: Ben Dean